So it’s down to me to come up with something interesting and exciting that could rival Daniels discussions.  Whilst I am not an ATE expert (although I am getting there…), having worked in professional services for a numbers of years and  worked closely with personal injury departments as a marketing manager, I would hope I am experienced enough to talk about that.

It’s been a busy week at Box Legal HQ with Daniel away. We are a very small team here which makes us quite unique. You will always get to speak to someone with a good knowledge of the legal process (Jon, Daniel and Simon are all legally qualified).This week, I have been busy visiting various panel firms in the North West. It’s a part of my role that I really enjoy, it gets me out and about and I  learn about how the different firms operate.

My role covers all marketing within the company and of course I am involved with social media . We have a blog (as you will know), a Facebook page, a Twitter feed and we all have a presence on LinkedIn. All are linked to one another so you may be reading this blog from a variety of places.

 I believe that social media has become one of the most important marketing tools we now have. With this in mind, I recently read a hilarious article about social media and how the normal protocol for how we act on a day to day basis seems to go out of the window when it comes to networking on sites such as these. Would you really walk up to someone in the street and poke them if you hadn’t seen them for ten years! Would you offer your friendship to various people and have a look at photos of their life without knowing them very well. While social media is vital to businesses, maybe sometimes we need to think a little bit more out of the box in the way we use it.  Below is a link to a YouTube video that will make you laugh. A good start to the weekend I think.      

http://www.youtube.com/watch?v=aDycZH0CA4I